GuideSpring Wealth Strategies

GuideSpring Wealth Strategies

It's always interesting to us when client engagements occur through accidental meetings. In this case, through a parking lot conversation with Nathan Wilson, the CEO of GuideSpring Wealth Strategies. From a quick chat, we were able to interest Nathan in servicing his needs for a new, replacement website.

Since GuideSpring provides financial and tax strategy solutions for individual investors, he needed a website that targets this audience and provides the appropriate call-to-actions to connect with potential clients.

Our Approach

Working with GuideSpring's chief operating officer, Megan Melton, we designed a website that considered the serious nature of their business, but in a way that was modern and attractive to their target audiences ranging from young, seasoned, and retiring professionals.

Benefits We Provided:

  • A flexible design so that users can easily view the website on their computers, tablets or phones.
  • A home page that switches content based on the target audience reading it.
  • An interactive retirement calculator that considers the user’s current salary and investment rate.
  • Free downloadable offers accessed through sign-up forms. Users are then automatically emailed investment materials on a periodic basis.
  • Area for viewing investment videos selectable for each target audience.
  • Google Analytics tools to measure visitor statistics and conversion rates.

We hired David to do a completely new website for our financial services company. David is one of the most professional people I’ve ever had the pleasure of collaborating with on... Read more
Megan Melton, GuideSpring Wealth Strategies
Megan Melton
Chief Operating Officer

Sample screenshots

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